This August, Max and a group of friends from Norte will ride in the 360-mile Shoreline West Bicycle Tour. Celebrating its 33rd year, Shoreline West is an unforgettable seven-day tour of tree-lined roadways and breathtaking waterfront views.

But its not all about them. There are a lot of folks out there working to make Michigan bicycling better. Norte is one of them. The League of Micighan Bicyclists is another.  Max's ride this summer is a fundraiser for both organizations.

Will you support Max and his friends as they raise money to make sure kids all over Michigan can ride their bikes safely?

"I haven’t done a multiday bicycle ride in five years, so it will be great to have the opportunity to participate in the Shoreline West this August. Plus its a chance to get involved and help do somthing good in my community."

More about Max:

• Vice President of Liderato, Norte's youth leadership council
• Member of Norte's varsity mountain bike team
• Member of Traverse City Central’s varsity soccer team
• Member of Traverse City Central’s varsity alpine ski team
• Operated Compost Central for five years based on the Carter’s Compost model
• One and done: official finisher in Pittsburgh’s Dirty Dozen bicycle ride in November
• Fun facts: Max skied 45 consecutive days this past winter

By supporting this HERO OF THE ROAD you are helping make Michigan bicycling better.

LMB's mission is to promote cycling and advocate for the safety of all cyclists on Michigan roadways. A proven, grassroots organization, LMB led the charge to pass the state's new safe passing law in 2018. Building on that success, LMB will work to pass legislation to prohibit distracted driving in 2019 to prevent more needless fatalities. 

LMB's Micro-Grants provide financial assistance to individuals and organizations promoting bicycling and the safety of bicyclists on Michigan roadways. Micro-Grant programs target projects focused on bicycle safety and campaigns to increase ridership, especially among young cyclists. They also support on-the-ground advocacy efforts, and creative projectss that can serve as a model for others. The next great bike safety success story is out there... and we're going to find it and make it happen.

Norte is dedicated to advocating for stronger, better connected and more walk/bike friendly communities in the Grand Traverse region. They believe young people are to be seen, heard, and valued by their community. They believe in their abilities to take action and contribute to making their neighborhoods safer and healthier places to live. Norte is committed to not just being youth-focused, but youth-driven too. El Liderato, Norte's youth leadership council, empowers young people to stand up, speak up, get involved and do good in their community. The council is made up of a small group of awesome young men and women aged 13 – 18 who are committed to achieving Norte's mission.

By supporting this HERO OF THE ROAD you are helping make Michigan bicycling better.